The volume of ads featuring celebrity endorsements saw a 55% increase in the ICC Cricket World Cup 2023 compared to the ICC Cricket World Cup 2019, according to the TAM report.
Moreover, sports Personalities led the celebrity endorsement share at 58%, while actors came in a distant second at 30%. The share of celebrity endorsement of actors was higher in the 2019 ICC Cricket World Cup (60%) compared to the 2023 ICC Cricket World Cup. Additionally, celebrity endorsements by sports figures saw a rise in ICC Cricket World Cup 2023 compared to ICC Cricket World Cup 2023. Cricket World Cup 2019 (26%).
Rahul Dravid topped the list of overall celebrities as well as sports celebrities in the Cricket World Cup 2023 celebrity rankings. Shah Rukh KhanMS DhoniRohit Sharma and Rishabh Pant followed closely behind in the list of overall celebrities with 7%, 7%, 6% and 6% respectively.
Vishnu Packaging topped the overall lead among celebrity advertisers, while KP Pan Foods (11%), Sports Technologies (11%), Bharat Petroleum Corporation (9%) and Coca-Cola India took the lead. (7%) followed closely. Moreover, Vimal Elaichi Pan Masala led the celebrity advertised brand in ICC Cricket World Cup 2023 with a 16% share.
Ajay Devgn/Kajol tops the list of celebrity couples with a 25% share of ad volume, followed by Akshay Kumar/ Twinkal Khanna with a 24% stake and Anushka Sharma / Virat Kohli With a share of 12%.
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