The partnership will begin over four seasons from the 2023-24 season and continue until 2026-27.
Cricket Australia (CA) and RISE Worldwide have announced a four-year partnership that will see RISE manage Cricket Australia’s sponsorship sales exclusively for virtual inventory in India. This will start from the 2023/24 season and continue until the 2026/27 season. The duration of the partnership will cover several high-profile series including: India’s tour of Australia in 2024/2025 and 2025/2026. Ashes in 2025/2026. The annual Big Bash League and other selected international matches during the partnership.
During the 2020/21 season, RISE became the exclusive global agency for Cricket Australia in a game-changing partnership that opened up a new revenue stream and business model for CA with virtual sponsorship.
Speaking about the partnership, Stephanie Beltrame, Executive General Manager, Broadcast and Commercial at Cricket Australia, said: “Australian cricket is lucky to have so many fans in India. As the recent World Cup and World Test Championship demonstrated, the epic rivalry between India and Australia is beyond Unparalleled in world cricket.
“As we look forward to tours of Australia by both the men’s and women’s India teams in the 24/25 season and beyond, we are excited to partner with RISE Worldwide to offer targeted, tailored and differentiated sponsorship opportunities to Indian brands. RISE Worldwide has a proven track record and proven ability to deliver Valuable for brands looking to reach a large audience in India.
This sentiment was echoed by Nikhil Bardia, Head of Sponsorship and Talent Sales at RISE Worldwide, saying: “We are delighted to partner with Cricket Australia again. Virtual inventory provides a platform for brands to creatively engage and communicate their brand logo and messaging to their target customer group, specific to each region. This provides an opportunity for Cricket Australia to partner with like-minded brands, as they develop a deeper relationship with the Indian ecosystem. Australian Cricket has a wide following across the world, and with our experience at RISE Worldwide, we hope to unlock more value Australian Cricket.