New Delhi: Graeme Smith, SA20 League Commissioner and former Proteas captain, shared his thoughts on the league’s aspirations to connect with India’s passionate cricket audience and the strategic focus that digital engagement brings to this relationship.
He appreciated the strong passion that Indian cricket fans bring to the game. He acknowledged the large number of Indian fans who still cherish the golden days of cricket in South Africa and envision the SA20 as a catalyst to revive that nostalgia.
“The Indian fan has always been passionate about cricket and SA20 will be perfect for casual evening entertainment where one can enjoy quality sports with their families. There are dozens of Indian fans who still remember the golden days of cricket in South Africa,” Smith said. “We want the fans to revive that nostalgia.” “.
He also defined the strategic objective of SA20. “Our aim is to expand SA20 to new territories, and win the hearts of cricket fans who have been waiting for an exciting T20 experience.
“SA20 is set to focus a lot on its digital presence, especially targeting our friends in India. We recognize the tremendous enthusiasm for cricket in India, and our endeavor is to foster digital engagements that go beyond borders.
“Through innovative content, live interactions and exciting initiatives, we aim to not only capture the attention of Indian cricket fans, but also create a platform that matches their passion for the game,” he explained.
The second season of the league begins on January 20 with the Sunrisers Eastern Cape taking on the Joburg Super Kings at St George’s Park in Gqeberha.